Last updated: August 17, 2026
This Cookie Policy explains how Trulay, Inc. ("Trulay," "we," "us," or "our") uses cookies and similar tracking technologies (collectively, "Tracking Technologies" or "cookies") when you visit our website, use our mobile applications, access our dashboards, or interact with our services in any other way.
This policy explains what cookies are, how and why we use them, what data they collect, and your choices regarding cookies. Please review our Privacy Policy for information about how we process personal data that we collect through these technologies.
This policy is governed by the laws of the European Union (including the ePrivacy Directive and the General Data Protection Regulation), the United Kingdom (including the UK GDPR and Privacy and Electronic Communications Regulations), the United States (including the California Consumer Privacy Act and California Privacy Rights Act), and other applicable data protection and privacy laws.
Cookies are small text files that are stored on your device (such as a computer, smartphone, tablet, or other internet-connected device) when you visit a website. They are widely used by website owners to store and remember information about your preferences, login status, and how you use the website.
Cookies can be categorized by who places them and how long they remain on your device:
We classify cookies based on their purpose and functionality:
These cookies are essential for the functioning of our website and services and cannot be switched off. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site.
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
These cookies may be set through our site by third-party advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
| session_id | Strictly Necessary | Maintains your session state and keeps you signed in during your visit | Session |
| csrf_token | Strictly Necessary | Security token to prevent cross-site request forgery attacks | Session + 1 hour |
| auth_token | Strictly Necessary | Authentication token that identifies you as a logged-in user | 7 days |
| language_preference | Functional | Stores your selected language preference for the website interface | 1 year |
| theme_preference | Functional | Stores your display preference (light/dark mode) | 1 year |
We use the following third-party services that may set their own cookies:
| Service | Cookie Names | Category | Purpose | Duration |
|---|---|---|---|---|
| Google Analytics | _ga, _gid, _ga_* | Performance | Tracks visitor interactions, page views, and campaign metrics | 2 years, 24 hours, session |
| Google Ads | _gcl_au, _gcl_aw | Advertising | Measures advertising effectiveness and tracks conversions | 3 months |
| Facebook/Meta Pixel | _fbp, _fbc | Advertising | Tracks conversions, builds audiences, and measures ad performance | 3 months |
| Stripe | __stripe_sid, __stripe_mid | Strictly Necessary | Processes payments and prevents fraudulent transactions | Session, 1 year |
| Intercom | intercom-id-*, intercom-session-* | Functional | Provides live chat and customer support functionality | 10 months, session |
The legal basis for using cookies varies based on the cookie type and your location:
Under the ePrivacy Directive, GDPR, and similar laws in other jurisdictions, we are required to obtain your consent before storing or accessing non-essential cookies on your device. Consent is obtained through our cookie consent banner.
Cookies have different retention periods depending on their type:
For analytics and advertising cookies, we retain the data collected for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.
When you first visit our website, a cookie consent banner will appear at the bottom of your screen. You may accept all cookies, reject non-essential cookies, or customize your preferences. Your choices will be stored and applied for future visits.
Most web browsers are set to accept cookies by default. You can set your browser to remove or reject cookies through your browser settings. The steps vary by browser:
Please note that blocking or deleting cookies may affect your experience on our website, as some functionality may not work correctly.
You can opt out of interest-based advertising from our third-party partners:
Please note that opting out of targeted advertising does not prevent you from seeing ads; it only prevents personalized advertising.
Some browsers offer a "Do Not Track" (DNT) feature. There is currently no industry-recognized standard for how to respond to DNT signals. We therefore do not respond to or alter our practices based on DNT signals or similar mechanisms communicated by users' browsers.
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
The "Last Updated" date at the top of this policy reflects the most recent revision. We encourage you to review this policy periodically.
If you have any questions about our use of cookies, tracking technologies, or this Cookie Policy, please contact us:
We will respond to your inquiry as soon as possible and within 30 days of receiving your request.