Automation & AI

Visual flow builder. Event-driven triggers. AI agents trained on your data. Multi-channel orchestration without code.

Visual

Flow Builder

Product

Event-driven

Trigger Model

Architecture

Multi-channel

Step Execution

Product

Auditable

Run History

Architecture
System Architecture

Event-Driven Orchestration Engine

Flows are directed acyclic graphs executed by a distributed orchestration engine. Each node is a discrete action — send a message, evaluate a condition, call an API — executed in sequence or parallel based on runtime state.

Triggers arrive via webhook, schedule, API call, or message reply. The engine evaluates the flow graph, resolves variables from the trigger payload, executes each node, and logs every step for audit and optimization.

Deep Dive
01 24/7

24/7 AI Resolution

AI Assistant handles FAQ, order status, and lead qualification across SMS, WhatsApp, and web chat. Trained on your product docs and FAQs. Escalates to human agents with full conversation context. Resolution rate: 80% without human intervention.

02 EVENT-DRIVEN

Event-Driven Workflows

Triggers: API events, webhooks, schedules, form submissions, message replies. Branches: conditional logic, A/B splits, time delays, timezone-aware sends. Channels: SMS, WhatsApp, Email, Voice in one flow. Visual canvas, no code required.

03 CONTINUOUS

Continuous Optimization

Every flow run logs conversion metrics. A/B test branches auto-select winners. Send-time optimization learns when each recipient engages. Abandonment detection triggers recovery sequences. Flows improve with every execution.

Conversations API

Core

Unified inbox for SMS, WhatsApp, email, and web chat. Single API for all inbound and outbound messages.

  • Single InboxSMS, WhatsApp, email, web chat in one conversation view
  • Skill-Based RoutingRoute by language, topic, or agent availability
  • Full TimelineEvery message, call, and interaction in chronological order
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Flow Studio

Core

Visual flow builder for multi-channel automation. Event triggers, conditional branches, and API integrations.

  • Visual CanvasDrag-and-drop flow builder with real-time preview
  • Multi-Channel StepsSend SMS, WhatsApp, Email, Voice in one flow
  • A/B Split TestingTest branches and auto-select winning variants
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Alerts & Notifications

Core

Mission-critical alerting for operations teams. Priority routing, escalation rules, and on-call scheduling.

  • P1 BypassCritical alerts skip all queues for instant SMS and voice delivery.
  • Escalation ChainsAuto-escalate unacknowledged alerts to PagerDuty, Opsgenie, or direct call.
  • On-Call SchedulesRotation schedules with coverage verification and calendar sync.
  • 50+ IntegrationsDatadog, Grafana, Prometheus, Sentry, New Relic, and more.
  • + 1 more
Explore

Surveys & Feedback

Core

Collect customer feedback and NPS scores through automated conversational flows.

  • Conversational SurveysNatural language surveys via SMS, WhatsApp, or web chat.
  • NPS & CSATBuilt-in Net Promoter and customer satisfaction scoring.
  • Branching LogicDynamic questions that adapt based on previous responses.
  • Multi-ChannelDeploy surveys via SMS, WhatsApp, Email, or web widget.
  • + 2 more
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IGNITE

Core

AI-powered marketing that runs itself. Trend intelligence, lead discovery, and content on autopilot.

  • Trend IntelligenceReal-time monitoring across Google Trends, X, Reddit, YouTube, TikTok. Spots patterns before competitors.
  • Opportunity EngineScans 50+ data sources for untapped keywords, competitor gaps, and seasonal trends. Prioritized daily.
  • Lead DiscoveryFinds and scores potential customers across LinkedIn, X, Instagram. Auto-generates personalized outreach.
  • Smart AI TeamMultiple AI models debate and cross-check your strategy for maximum reliability. Consensus-driven.
  • + 2 more

500

Social Posts/mo

100

Leads/mo

Multi

AI Providers

$50/mo

Starting Price

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Additional

Additional Channels

Notifications

Scheduled alerts with timezone-aware delivery, quiet hours, and user preference management.

View Details
SOC 2 Type II
GDPR Compliant
HIPAA Ready
ISO 27001
Get Started

Ship your first message in minutes.

One API. Every channel. Automatic failover. Start building with Trulay today.

Start Building Documentation
01Visual Flow Builder

Orchestrate Without Code

Build multi-channel workflows visually. Event-driven triggers, conditional branches, and AI-powered optimization — all without writing a single line of code.

Flow builder
TriggerAPI event, webhook, schedule, or message reply
AI DecisionCondition evaluated, route selected
ChannelSMS, WhatsApp, Email, or Voice
DeliveredMIP proof attached, status logged
Visual canvas — no code required
02Event-Driven Execution

Every Trigger, Every Branch

Flows execute as directed acyclic graphs — each node is a discrete action.

Triggers

API events, webhooks, schedules, form submissions, message replies.

Branches

Conditional logic, A/B splits, time delays, timezone-aware sends.

Channels

SMS, WhatsApp, Email, Voice — all in one flow.

Optimization

Send-time learning, branch auto-selection, abandonment detection.

Event-driven execution

STEP 01

Event arrives

Webhook, API call, schedule, form submission, or message reply.

STEP 02

Flow evaluated

DAG executed — conditions resolved, branches selected, variables injected.

STEP 03

Actions executed

Send message, call API, wait, A/B split — in sequence or parallel.

STEP 04

AI optimizes

Send-time learned, branches auto-selected, abandonment triggers recovery.

STEP 05

Logged with proof

Every run logged. MIP stamps on messages. Conversion metrics tracked.

03Multi-Channel

One Flow, Every Channel

A single workflow can send SMS, WhatsApp, Email, and Voice — automatically selecting the best channel for each recipient.

Multi-channel orchestration
SMS
WhatsApp
Email
Voice
Video

Automate everything. Prove everything.

Build flows that move at the speed of thought — with MIP proof on every message.

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