Analytics & Insights

Live dashboards. Per-message cost tracking. Delivery forensics. Custom reports. API-accessible metrics across every product.

Real-time

Data Pipeline

Architecture

50+

Available Metrics

Product

Per-message

Cost Attribution

Product

Threshold

Alert System

Product
System Architecture

Real-Time Metrics Pipeline

Every message, call, and API event emits structured telemetry that flows through a real-time processing pipeline. Metrics are aggregated into per-second time-series buckets, enriched with carrier and geographic metadata, and stored for sub-second querying.

Dashboards pull from the same pipeline that powers alerts and API responses. Anomaly detection runs against baseline models, flagging deviations in delivery rate, latency, or cost within minutes of onset.

Deep Dive
01 REAL-TIME,

Real-Time, Not Last-Night

Delivery rates update as messages land. Cost breakdowns refresh every 60 seconds. Geographic heatmaps show per-country performance. Anomaly detection fires within minutes of a carrier issue. No batch jobs. No stale data.

02 DELIVERY

Delivery Forensics

Trace any single message from API request through carrier handoff to final delivery. See exact latency at each hop. Identify which carrier, which route, which country caused a failure. Export forensic reports for enterprise clients.

03 CUSTOM

Custom Intelligence

Build dashboards from 50+ metrics: delivery rate, latency, cost, conversion, engagement. Scheduled reports via email or Slack. API access for programmatic queries. Alert on thresholds: delivery drops below 98%, cost exceeds budget, latency spikes.

AI Assistant

Core

AI agents that handle support, sales, and scheduling across all messaging channels. Trained on your knowledge base.

  • 80% Auto-ResolutionFAQ, order status, and lead qualification without human agents
  • Custom TrainingTrained on your docs, FAQs, and product catalog
  • Context-Aware HandoffEscalates to humans with full conversation history
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Analytics

Core

Real-time delivery tracking, per-message cost breakdown, and custom dashboards with 50+ metrics.

  • Delivery ForensicsTrace any message from API request to carrier handoff
  • Cost AttributionPer-message cost by carrier, country, and campaign
  • Threshold AlertsGet notified when delivery drops or latency spikes
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Personalization Engine

Core

Dynamic content blocks and conditional logic. Personalize by location, behavior, purchase history, and custom attributes.

  • Merge TagsInsert name, location, order data, and custom fields
  • Conditional LogicShow different content based on segment or behavior
  • Send-Time OptimizationDeliver at the time each recipient engages
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CRM & Contacts

Core

Unified customer profiles with complete communication history. Import contacts, build segments, and personalize at scale.

  • Unified TimelineEvery message, call, email, and form submission in chronological order per contact.
  • Dynamic SegmentsLists auto-update based on behavior, purchase history, or engagement criteria.
  • Custom AttributesUnlimited fields, tags, and computed properties.
  • Import & SyncImport millions of contacts via CSV or API with auto-dedup.
  • + 1 more
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SOC 2 Type II
GDPR Compliant
HIPAA Ready
ISO 27001
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One API. Every channel. Automatic failover. Start building with Trulay today.

Start Building Documentation
01Real-Time Pipeline

Live Metrics, Not Last-Night Reports

Every message, call, and API event flows through a real-time processing pipeline — metrics update as they land.

Real-time metrics pipeline

Events

Every message, call, API event

Pipeline

Real-time processing, per-second buckets

Analysis

Anomaly detection, baseline models

Dashboards

Live metrics, custom reports

Alerts

Threshold notifications, instant

02Delivery Forensics

Trace Every Message, Every Hop

From API request to final delivery — see exactly which carrier, which route, which country.

Per-message trace

Full path from API request through carrier handoff to delivery.

Latency at each hop

Identify which carrier, route, or country caused a failure.

Export forensic reports

Enterprise-grade reports for compliance and debugging.

Custom dashboards

50+ metrics: delivery rate, latency, cost, conversion, engagement.

Delivery forensics

STEP 01

API request received

Message enters the Trulay network with full metadata.

STEP 02

Carrier handoff

Exact carrier, route, and country identified.

STEP 03

Latency tracked

Per-hop timing recorded — every millisecond matters.

STEP 04

Delivery confirmed

Final status logged with proof and timestamp.

STEP 05

Forensic report

Export per-message trace for enterprise clients.

03Intelligent Alerts

Anomaly Detection, Instant Alerts

Flag deviations in delivery rate, latency, or cost within minutes of onset — before your customers notice.

Alert dashboard

Delivery drops below 98%

2m ago

active

Cost exceeds budget threshold

15m ago

active

Latency spike in EU region

1h ago

resolved

See everything. Prove everything.

Real-time metrics, delivery forensics, and intelligent alerts — all with MIP proof.

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